Brand Design
Named for a creek in the region, Zenzaco Towing is a native owned and operated towing service in the Tsilhqot'in (Chilcotin) Cariboo region.
As a new company, they needed a logo and a website. Customers seeking emergency roadside support would need a site that could load quickly on the side of a remote highway, clearly answered their questions, and showed them how to reach out.
A co-created logo concept inspired by the winding highways of the Tsilhqot'in Cariboo, made within a 4 hour collaborative workshop with the client, later refined for use across media and contexts. A lightweight one-page website that answers broken down travellers' salient questions in one page-load, with a handy FAQ for anxious travellers waiting for a tow, built on Squarespace for self-driven maintenance.
